Strategy
When to build custom software versus WordPress
A practical framework for choosing a CMS, a custom application, or a hybrid — based on workflow, not preference.
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Resources
Short pieces on architecture choices, WordPress performance, and search — the same topics that come up in projects.
Strategy
A practical framework for choosing a CMS, a custom application, or a hybrid — based on workflow, not preference.
SEO
How crawlability, rendering, and Core Web Vitals change when your marketing site sits next to a logged-in product.
WordPress
The high-leverage fixes we use on inherited WordPress sites before touching visual redesign.