Application-heavy sites fail search in predictable ways: important URLs behind client rendering, thin marketing pages, and performance budgets that were never written down.
We start with what Google can actually fetch. Server-rendered or statically generated marketing routes, a coherent URL structure, and XML sitemaps that do not include authenticated junk. Then we look at Core Web Vitals on the templates that attract traffic — not only the homepage in a lab test.
The last mile is intent. A fast application with no service pages still cannot rank for the queries that create pipeline. Technical SEO clears the path; content has to walk it.